We call users who didn't act and tell you the top reasons + what to fix. In 48 hours.
So teams guess, run experiments blindly, or delay decisions waiting for clarity that never comes.
Tell us which users didn't complete which action. Upload a cohort CSV.
Our AI + human team runs structured conversations with your users. Not surveys. Not free-flow chats. Structured probing for intent, expectations, friction, and decisions.
Top reasons users didn't act, with percentage splits, real quotes, and concrete next steps for your team.
Clear patterns across users with percentage breakdown
Why users made the decision they made
Actual user quotes explaining their decisions
Not your interpretation — their words
Expectation mismatches, trust gaps, friction points, value gaps
Where the mental model diverged from reality
Concrete product or messaging changes to act on immediately
Hypotheses ranked by frequency + impact
Users who opened the app 3+ times in the last week but placed zero orders
Users needed 1-2 items but were Rs. 50-150 short of the minimum. Adding random items to meet the threshold felt wasteful. They closed the app and went to the nearby store instead.
"I just needed milk and eggs. But then it says add Rs. 89 more. I'm not buying chips I don't want."
The one item that triggered the app open was unavailable. Without it, the rest of the cart lost its reason to exist. Users didn't substitute — they abandoned entirely.
"I wanted the Amul Gold 500ml. It wasn't there. So I just thought I'll go downstairs."
Users opened the app for an immediate need (cooking, guests arriving). When ETA showed 25-35 min instead of expected 10-15, the time gap made the kirana store faster. The "quick" promise was broken.
"It said 30 minutes. My dukaan is 2 minutes away. What's the point then?"
Need 1-3 items daily. Minimum order is a daily friction. Will churn to kirana if not resolved.
Open the app for one specific item. If it's there, they'll build a cart around it. If not, entire session dies.
Those tools help you run calls. We tell you why users didn't act and what to fix. They give infrastructure. We give structure + insights.
You can — but it's slow, inconsistent, and rarely happens at the right moment. We give you patterns across users, not anecdotes from a few calls.
We only need 12-15 conversations to see clear patterns. That's achievable with a cohort of 50-80 users, with proper framing and retry logic.
You likely have hypotheses. We tell you which ones are true across users — and what you're missing.
No. Surveys ask predefined questions and capture surface-level answers. We run structured behavioral flows that probe for depth and capture decision-making context.
Setup: ~10-15 minutes of your time. Execution: automated. Output: delivered within 48 hours.
You can run calls. The hard part is getting consistent reasons across users with a structured behavioral lens. That's what we do.